Sarah Uetz is a Managing Director and Partner at Boston Consulting Group (BCG), having held this position since 2009. With over a decade of experience, they lead strategic transformations across various industries and serve as the Marketing Topic Leader for Consumer Engagement within BCG's Consumer Goods Practice. Sarah specializes in Corporate Strategy, Marketing Transformation, Pricing, and Digital Go-to-Market strategies, passionately enabling organizations to thrive in evolving market landscapes. They have previously held roles as Principal, Project Leader, and Consultant at BCG, and completed their MBA at Harvard Business School.
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