Simeran Bhasin is a Partner and Associate Director at Boston Consulting Group (BCG), where they currently lead strategic initiatives. Previously, Simeran co-founded and served as CEO of BRAG, and held key marketing roles at companies like Titan Industries, Wildcraft, and Licious. Simeran has also contributed as a strategic marketing consultant and board member at Sweet Dreams India. They were recognized in the ET 40 under 40 for their impactful leadership in the marketing sector and have a strong educational background with degrees from Lady Shri Ram College for Women and T.A. Pai Management Institute.
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