BCG
Steve Waddell is a Managing Director and Senior Partner at Boston Consulting Group (BCG), where expertise encompasses marketing, sales, and reimbursement/access strategies in the biopharma sector since September 2006. His key focus areas include product launch strategies, sales force design, market access strategies, brand and portfolio marketing, sales force effectiveness, and commercial operations design. Prior to BCG, Steve held roles as a Managing Director, Partner, Principal, Project Leader, and Consultant at various firms, including ZS Associates and Eli Lilly and Company. Steve's educational background includes an MBA from Northwestern University's Kellogg School of Management and a Bachelor of Music degree from DePauw University.
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