Chad Embree

Chad Embree currently serves as the Manager of Player Loyalty at BCLC and previously held the role of Planning Lead for Marketing Planning on PlayNow.com, where revenue supports provincial and community programs. Chad has extensive experience in loyalty acquisition and campaign management, having worked as a Senior Specialist at BCLC, where key responsibilities included enhancing player experience for the Encore Rewards program. Prior experience includes positions at Momenta Marketing & Consulting as a Freelance Consultant, Product Marketing Manager at Advesa Digital leading B2B marketing efforts, and multiple roles at TELUS focusing on product management and financial performance. Chad's earlier career comprised roles at Best Buy Canada in eCommerce and event coordination, and a position as Communications Coordinator at the Sauder School of Business. Chad holds a Bachelor of Commerce from the University of British Columbia and a Financial Modeling & Valuation Analyst certification from the Corporate Finance Institute.