Michael Sytsma

Michael Sytsma is a seasoned marketing professional with extensive experience in CRM and digital marketing. Currently serving as a Senior Specialist in CRM at BCLC since June 2022, Michael previously held roles as a Marketing Retention Specialist focusing on sports and as a CRM & Web Specialist at Coast Hotels from June 2018 to June 2022. Michael's background includes significant contributions to Graphically Speaking as a Marketing & Sales professional, where responsibilities encompassed database administration, lead generation, and CRM implementation. Additionally, Michael has acted as a Subject Matter Expert for ILAC International College, offering insights for various educational programs. Early career experience includes graphic design and marketing coordination at Sotheby's International Realty Canada and production assistance at Performance Printing. Michael holds an Advanced Diploma in Graphic Design from Fanshawe College and has pursued further education at the British Columbia Institute of Technology.