BDA
Alexander McLeod is an accomplished professional with extensive experience in account management and sales within the beverage and promotional merchandise industries. Currently serving as National Account Manager at BDA, LLC since November 2016, Alexander excels at creating impactful branded merchandise solutions for global tech brands. Prior roles include High End State Manager at Anheuser-Busch InBev, where Alexander successfully drove high-end volume growth and launched new brands, and Market Development Manager at Coca-Cola Refreshments, focusing on account growth and retention. Alexander's career began with roles in sales and marketing at Coastal Extreme Brewing Company and Harpoon Brewery, complemented by management experience at the YMCA. Educational credentials include a BA in Political Science from the University of Rhode Island and an MBA from Norwich University.
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BDA
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BDA is the Merchandise Agency™, 2,000+ creative minds strong, working as one global team to connect people to brands through the power of merchandise. Since 1984, BDA has created raving fans, passionate consumers, and engaged employees—online, on-site, in-stadium, in-store, and almost everywhere in between. We design, produce, and deliver branded merchandise, eCommerce experiences, and on-site activations for the world’s most iconic brands—Coca-Cola, Ford, Kellogg’s, HBO, AT&T, Starbucks, the NFL, and more. With offices across the U.S., EMEA and Asia, we’re located where the action is. We’re client-focused, idea-driven, and fueled by collaboration. At BDA, we don’t just market—we activate. We call it Brand Action. Whether it’s building loyalty, engaging employees, or creating unforgettable consumer experiences, we deliver programs that resonate with real people in meaningful ways.