BDA
April Unger has extensive experience in merchandise management, currently serving as Merchandise Manager at BDA, LLC since August 2017. Prior to this role, April held various positions at Eddie Bauer from 2004 to 2017, including Merchandise Manager, where responsibilities included leading monthly and quarterly product performance reviews for senior management and optimizing productivity and profitability through strategic store assortments. April's comprehensive expertise encompasses a range of merchandising roles, contributing to a strong foundation in achieving business objectives in the retail sector.
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BDA
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BDA is the Merchandise Agency™, 2,000+ creative minds strong, working as one global team to connect people to brands through the power of merchandise. Since 1984, BDA has created raving fans, passionate consumers, and engaged employees—online, on-site, in-stadium, in-store, and almost everywhere in between. We design, produce, and deliver branded merchandise, eCommerce experiences, and on-site activations for the world’s most iconic brands—Coca-Cola, Ford, Kellogg’s, HBO, AT&T, Starbucks, the NFL, and more. With offices across the U.S., EMEA and Asia, we’re located where the action is. We’re client-focused, idea-driven, and fueled by collaboration. At BDA, we don’t just market—we activate. We call it Brand Action. Whether it’s building loyalty, engaging employees, or creating unforgettable consumer experiences, we deliver programs that resonate with real people in meaningful ways.