BDA
Bob Edwards is an experienced operations and logistics professional with over 30 years in the industry. As the DVP of Global Fulfillment at BDA, LLC since September 2022, Bob Edwards oversees various operational strategies. Prior to this role, Bob Edwards served as the Director of Operations at Nike from April 2018 to September 2022, focusing on the North America supply chain and reverse logistics. In addition, Bob Edwards was a Managing Partner at Compass Forward LLC from 2016 to 2019, providing advisory and consulting services in distribution and warehousing. Earlier in their career, Bob Edwards held the position of SVP of Distribution at JD Finish Line from 1999 to 2016, where responsibilities included leading operations and logistics across multiple facilities. Bob Edwards achieved promotion to Vice President of Distribution, further emphasizing capabilities in exceeding customer expectations and aligning operations with company growth. Bob Edwards holds a degree from Indiana University Indianapolis.
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BDA
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BDA is the Merchandise Agency™, 2,000+ creative minds strong, working as one global team to connect people to brands through the power of merchandise. Since 1984, BDA has created raving fans, passionate consumers, and engaged employees—online, on-site, in-stadium, in-store, and almost everywhere in between. We design, produce, and deliver branded merchandise, eCommerce experiences, and on-site activations for the world’s most iconic brands—Coca-Cola, Ford, Kellogg’s, HBO, AT&T, Starbucks, the NFL, and more. With offices across the U.S., EMEA and Asia, we’re located where the action is. We’re client-focused, idea-driven, and fueled by collaboration. At BDA, we don’t just market—we activate. We call it Brand Action. Whether it’s building loyalty, engaging employees, or creating unforgettable consumer experiences, we deliver programs that resonate with real people in meaningful ways.