BDA
Darren Sao has extensive experience in retail merchandise planning and operations, currently serving as a Sports Retail Merchandise Planner/Allocator for BDA, LLC, where responsibilities include planning and allocating Seattle Kraken merchandise for multiple team stores. Previously, Darren worked as an Operations Manager and Small Business Consultant at DLM Supply, and an Allocation Analyst at Sur La Table, overseeing inventory distribution across various locations. Earlier roles at Nordstrom included positions from Office Administrator to RP Buyer, focusing on inventory management and business process optimization. Additional experience includes consulting for Accessory Bar and Moore and coaching high school basketball, complemented by a Bachelor of Business Administration with a focus on Marketing and Information Systems from the University of Washington.
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BDA
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BDA is the Merchandise Agency™, 2,000+ creative minds strong, working as one global team to connect people to brands through the power of merchandise. Since 1984, BDA has created raving fans, passionate consumers, and engaged employees—online, on-site, in-stadium, in-store, and almost everywhere in between. We design, produce, and deliver branded merchandise, eCommerce experiences, and on-site activations for the world’s most iconic brands—Coca-Cola, Ford, Kellogg’s, HBO, AT&T, Starbucks, the NFL, and more. With offices across the U.S., EMEA and Asia, we’re located where the action is. We’re client-focused, idea-driven, and fueled by collaboration. At BDA, we don’t just market—we activate. We call it Brand Action. Whether it’s building loyalty, engaging employees, or creating unforgettable consumer experiences, we deliver programs that resonate with real people in meaningful ways.