BDA
Kelsey Quevedo currently holds the position of Director - Partnership Activation at BDA, LLC, where responsibilities include leading a sports sponsorship team across major leagues such as the NBA, MLB, NFL, NHL, UFC, MLS, IndyCar, NASCAR, and F1. Prior roles include National Account Director, National Account Manager, and Senior Account Manager at Madison Square Garden Entertainment Corp., focusing on merchandise buying and exclusive assortments for various sports teams. Kelsey also served as an Assistant General Merchandise Buyer at Barnes & Noble College and as a Territory Manager at OneCoast, with experience in merchandising and sales coordination for collegiate apparel. Kelsey earned an Associate of Arts in Business Administration and Management from Tacoma Community College.
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BDA
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BDA is the Merchandise Agency™, 2,000+ creative minds strong, working as one global team to connect people to brands through the power of merchandise. Since 1984, BDA has created raving fans, passionate consumers, and engaged employees—online, on-site, in-stadium, in-store, and almost everywhere in between. We design, produce, and deliver branded merchandise, eCommerce experiences, and on-site activations for the world’s most iconic brands—Coca-Cola, Ford, Kellogg’s, HBO, AT&T, Starbucks, the NFL, and more. With offices across the U.S., EMEA and Asia, we’re located where the action is. We’re client-focused, idea-driven, and fueled by collaboration. At BDA, we don’t just market—we activate. We call it Brand Action. Whether it’s building loyalty, engaging employees, or creating unforgettable consumer experiences, we deliver programs that resonate with real people in meaningful ways.