BDA
Michelle Lee is an accomplished professional with extensive experience in global sourcing and merchandising across various sectors. Currently serving as Director of Global Sourcing at BDA, LLC since February 2021, Michelle previously held the position of Director of Merchandising at Williams-Sonoma, Inc., where responsibilities included leading sourcing and merchandising for the Home Textile Division. Prior experience includes a role as Director of Merchandising and Administration for Pacific Casaul LLC, managing operations in the US and Asia, as well as serving as Divisional Merchandise Manager at WAL-MART GLOBAL PROCUREMENT, overseeing procurement for numerous hardlines categories. Michelle holds a Master's Degree in International Business & Finance from the Stockholm School of Economics, Sweden.
BDA
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BDA is the Merchandise Agency™, 2,000+ creative minds strong, working as one global team to connect people to brands through the power of merchandise. Since 1984, BDA has created raving fans, passionate consumers, and engaged employees—online, on-site, in-stadium, in-store, and almost everywhere in between. We design, produce, and deliver branded merchandise, eCommerce experiences, and on-site activations for the world’s most iconic brands—Coca-Cola, Ford, Kellogg’s, HBO, AT&T, Starbucks, the NFL, and more. With offices across the U.S., EMEA and Asia, we’re located where the action is. We’re client-focused, idea-driven, and fueled by collaboration. At BDA, we don’t just market—we activate. We call it Brand Action. Whether it’s building loyalty, engaging employees, or creating unforgettable consumer experiences, we deliver programs that resonate with real people in meaningful ways.