Paul Bastock

Paul Bastock is an accomplished Account Director with over 20 years of experience in the Merchandise Industry, including 15 years focused on the sports sector. Currently employed at BDA, Inc. since October 2017, Paul has excelled in global account development and delivering innovative merchandise solutions across various club departments. Concurrently, Paul has been with Sports Merchandise Global Ltd since June 2007, managing high-profile accounts for Manchester United, Manchester City, and Liverpool, while also leading new business development in Northern England. Previously, Paul held the position of Senior Account Executive at CMC - The Corporate Merchandise Company from February 2003 to April 2007. Paul holds a Bachelor's degree in Communication and Media Studies from Nottingham Trent University and attended Rygaards International School in Copenhagen.