BDA
Pramod Kalady is an experienced architect specializing in data and analytics, currently employed at BDA, LLC since 2013, focusing on enterprise analytics and data-driven decision-making. Prior to this role, Pramod held various positions at Oracle Corporation from November 2005 to September 2012, including Principal Applications Engineer, Senior Application Engineer, and Application Engineer, contributing to the development of business intelligence products and enhancements for PeopleSoft's performance management solutions. Earlier career experience includes a software engineering role at PeopleSoft, Inc., where core modules for enterprise performance management were developed. Pramod Kalady holds an MBA from the Indian Institute of Management Bangalore and a Bachelor of Engineering from the University of Mumbai.
BDA
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BDA is the Merchandise Agency™, 2,000+ creative minds strong, working as one global team to connect people to brands through the power of merchandise. Since 1984, BDA has created raving fans, passionate consumers, and engaged employees—online, on-site, in-stadium, in-store, and almost everywhere in between. We design, produce, and deliver branded merchandise, eCommerce experiences, and on-site activations for the world’s most iconic brands—Coca-Cola, Ford, Kellogg’s, HBO, AT&T, Starbucks, the NFL, and more. With offices across the U.S., EMEA and Asia, we’re located where the action is. We’re client-focused, idea-driven, and fueled by collaboration. At BDA, we don’t just market—we activate. We call it Brand Action. Whether it’s building loyalty, engaging employees, or creating unforgettable consumer experiences, we deliver programs that resonate with real people in meaningful ways.