Rob Matthews

Rob builds iconic billion-dollar brands, creates desire with modern storytelling and ignites pop-culture by unleashing fan passion. Specializing in brand, business model and industry transformation with a focus on youth and popular culture – he has built some of the most iconic brands and entertainment franchises in the world, including Xbox, Nintendo, Minecraft, Pokémon, Mario, Zelda, Halo, Xbox Series X/S, Microsoft Surface, Nintendo Wii, Nintendo DS, Game Boy Advance and nearly 400 others.