BDA
Romain Pollet is an experienced sales and business development professional with a strong background in managing operations within the French and European markets. Currently serving as Sales Director for France at BDA, LLC since October 2017, Romain oversees sales strategies specifically for the French market. Previously, Romain held multiple roles at Sports Merchandise Global Ltd, including Sales Director and Business Development Manager for Europe, where responsibilities encompassed driving business for major sports organizations and managing comprehensive merchandise campaigns. Romain's earlier experience includes a Sales Manager position at ADM Promotions, where the focus was on the FMCG sector, as well as sourcing coordination at PF Concept in Shanghai. Romain's educational credentials include a Master's degree in Sales Management and International Negotiation from IESEG Lille, complemented by international study experiences in Mexico and Hong Kong.
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BDA
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BDA is the Merchandise Agency™, 2,000+ creative minds strong, working as one global team to connect people to brands through the power of merchandise. Since 1984, BDA has created raving fans, passionate consumers, and engaged employees—online, on-site, in-stadium, in-store, and almost everywhere in between. We design, produce, and deliver branded merchandise, eCommerce experiences, and on-site activations for the world’s most iconic brands—Coca-Cola, Ford, Kellogg’s, HBO, AT&T, Starbucks, the NFL, and more. With offices across the U.S., EMEA and Asia, we’re located where the action is. We’re client-focused, idea-driven, and fueled by collaboration. At BDA, we don’t just market—we activate. We call it Brand Action. Whether it’s building loyalty, engaging employees, or creating unforgettable consumer experiences, we deliver programs that resonate with real people in meaningful ways.