Ryan Bigby

Senior Program Manager / Mercedes-benz

Ryan Bigby serves as a Senior Program Manager at BDA, Inc. since September 2014, leading marketing strategies to enhance organic sales and profitability for clients such as Mercedes-Benz. With substantial expertise in managing B2B and B2C web store content, utilizing a variety of business analytics tools, and overseeing cross-functional teams, Ryan effectively drives brand equity and revenue growth. Previous roles include Program Manager at Constellation Brands and eCommerce Manager at Cutter & Buck and K2 Sports, where responsibilities encompassed direct-to-consumer channel management, strategic program development, and P&L oversight. Ryan also served as a Media Specialist and Program Manager at Microsoft, and a Consultant at Deloitte & Touche. Ryan holds a Bachelor of Arts in Business Administration with concentrations in Information Systems and Finance from the University of Washington.

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