Susan Barrett

Susan Barrett is a seasoned professional with extensive experience in account management and marketing, currently serving as a Senior Account Manager at BDA, LLC since July 2022, where the focus is on enhancing human-to-human connections through merchandise. Prior to BDA, Barrett held the position of Account Director at Integrated Merchandising Systems, overseeing retail merchandising for McDonald's USA from February 2011 to May 2022. Earlier roles include Vice President at Determined Productions, Inc., where strategic enhancements for Wendy's Kids Meal promotions were implemented, and Account Director at Impact/Foote, Cone and Belding, managing Wendy's account and pioneering a Kids' licensing program. Barrett began a career in marketing as a Field Marketing Specialist at Wendy's International, Inc., and as a Media Planner at Tassani Advertising, establishing a strong foundation in local marketing and media strategy. Education was pursued at the University of Phoenix.