Crée au Maroc en 1920 par la famille Chouissa , la société BDE était initialement spécialisée dans la fabrique de boyaux utilisés notamment pour le cordage en tennis, de badminton et de squash. 
Dès le début des années 1980, et le développement des cordages synthétiques, BDE a su se diversifier en distribuant des marques internationales de sport auprès de tous les magasins pour répondre à une problématique simple : apporter aux athlètes de haut niveau comme aux héros du quotidien une offre variée, pertinente et performante leur permettant de toujours repousser leurs limites. 
 
A travers des contrats exclusifs de distribution, mais aussi de ses propres marques, BDE commercialise les marques Yonex, Molten, Force XV, Select, Craft, Turbopell, Tripoint...

BDE SPORTS

Located at 7, Rue Joseph-Marie Jacquard, this office focuses on marketing, social media, and data management operations.

This department manages all aspects of marketing and communication strategies across various brands and regions.

Marketing and Communications

This department focuses on overseeing sales strategies and driving revenue growth across various divisions.

Sales Management

This department manages commercial activities and strategies for sports and outdoor products.

Commercial Operations

This department focuses on managing design processes and overseeing data and ERP solutions.

Design and Data

This department is responsible for sourcing, purchasing, and managing the inventory of goods and services required by the organization.

Procurement Department

This department assists in managing and enhancing the commercial activities and client relationships.

BDE SPORTS

Org chart

Teams

Marketing and Communications

Sales Management

Commercial Operations

Design and Data

Procurement Department

Sales Support

Offices

BDE SPORTS

Org chart

Teams

Marketing and Communications

Sales Management

Commercial Operations

Design and Data

Procurement Department

Sales Support

Offices

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