Alicia Olson is a results-driven and data-obsessed leader in marketing operations and analytics, currently serving as the Senior Director of Marketing Operations at BDO USA. With a specialization in marketing attribution tracking, reporting, and automation solutions, Alicia has effectively managed various marketing efforts in previous roles at CPA Site Solutions, Perkuto, and Abt Associates. Alicia holds a Bachelor of Arts in English from the University of Vermont and is a Marketo Certified Expert, known for a strategic approach that maximizes efficiency and scalability.
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