Caitlin Baker

Caitlin Baker is the Marketing Managing Director of Demand Generation and Marketing Operations at BDO USA, where they lead a team in designing and executing end-to-end marketing campaigns that are measured by MQLs and pipeline. With over 15 years of experience in digital marketing, MarTech, and marketing operations, Caitlin has developed expertise in marketing strategy, operational efficiencies, and marketing/sales alignment. Their key accomplishments include the implementation of the firm's first SEO strategy and marketing automation platform, as well as the establishment of a comprehensive revenue funnel. Previously, Caitlin held various marketing roles at BDO USA, Alpern Rosenthal, and United States Steel Corporation, focusing on digital marketing strategies and branding initiatives.