Effy Pafitis

Effy Pafitis currently serves as the Director of Marketing at Monitoreal, overseeing the annual marketing plan and leading a high-performing team to implement strategies that drive business objectives and lead generation. With prior experience as a Senior Marketing Manager at payabl. and as Cisco Marketing Manager at Logicom Distribution, Effy developed impactful marketing strategies, managed budgets, and collaborated closely with sales teams to enhance brand messaging. Effy's career also includes roles as a Business & Finance Journalist and a Journalist Intern, where skills in communication and media were honed. Effy holds a Bachelor's degree in English Literature from The Manchester Metropolitan University.