The Data and Analytics Team at BE GROUP is responsible for harnessing data to drive strategic decision-making and enhance the user experience within the Be app. This team employs advanced analytics, machine learning, and data engineering to develop insights that optimize service offerings, increase operational efficiency, and identify new opportunities for growth. By collaborating closely with other departments, the team ensures that data-driven solutions are integrated seamlessly into the company's multi-service platform, ultimately aiming to simplify customers' lives and strengthen BE GROUP's market position.