Lorena Amarante is a recognized expert and pioneer in digital marketing in Latin America, with over 25 years of experience. They founded the company Optimizada.com, providing strategic consulting in various areas of online marketing from 2008 to 2012. As a Regional Online Marketing Manager at Despegar.com INC from 2005 to 2008, they developed and executed online marketing strategies across several Latin American countries. Currently, Lorena serves as an Advisory Board Member at Be Smart Mobile LLC and as a Digital Marketing Expert and Consultant at The Digital Leap. Additionally, they co-founded OM Latam, which offers digital marketing certification through its academy.
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