Born from decades of engaging kids, we now help companies build their own connections with families using our unparalleled knowledge of Gen Alpha, Gen Z and their Millennial parents.

Our proprietary kids insight services pair millions of data points with rich, bespoke insights  to tell an empathetic, insightful and often untold global view of kids, teens and their families. 

Whether you’re a growing start-up or an international household name, use our brain to solve live business problems and to anticipate the future.

Beano Brain

Helenor Gilmour

Pete Maginn

This department analyzes data to gather insights that inform strategic decisions.

Beano Brain

Org chart

Teams

Insights Department

Offices