Established in 1804, Beards of Cheltenham & London is one of the UK's most prestigious jewellers, priding ourselves on striving for excellence in both product and service. As well as our own beautiful jewellery brand, Beards proudly offers our customers some of the most well-known Swiss watches and luxury jewellery brands worldwide. Be inspired by our stylish watches including OMEGA, Breitling, TAG Heuer and Longines, or be dazzled by our jewellery brands and our in-house bespoke work. 

Since 1804 our watchmaking and goldsmith credentials have always been second to none, and this is reflected in our in-house workshops above our showroom in Cheltenham, Gloucestershire, where the latest technologies and the most highly skilled craftsmen ensure that our Bespoke jewellery commissions and watch and jewellery repairs are not only at the cutting edge of style, but absolutely flawless in their detail.

At Beards we are proud to offer our customers an all-encompassing retail experience, from shopping in store and online, to watch and jewellery repairs, valuations and bespoke commissions.

Beards

This department oversees overall organizational strategy and decision-making.

Executive Management

This department specializes in the design, assembly, and repair of timepieces.

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Other teams

Watchmaking Craft