Beautynova is a group of selected companies operating in the professional haircare industry, created for the development and consolidation of successful brands distributed worldwide.

The journey of Beautynova started in 2012 and the Group was formed in 2020 through an acquisition and consolidation process of some of the most innovative professional hair care brands, becoming one of the largest global independent platforms in the industry.

Beautynova is a leading developer of professional haircare products, with over 18.000 owned formulations. Today the Group generates 75% of revenues outside of Italy, its home market, and exports to more than 70 countries.

The Group owns a premium portfolio of brands:
- Beautynova Elite
- Medavita
- z.one concept™
- milk_shake®
- simply zen
- DEPOT®
- NO INHIBITION
- URBAN TRIBE™
- Hair Company
- ING

We have a successful track record in the development of the companies we have acquired, respecting their history, supporting their brands, empowering their people and management, building on their distribution network, strengthening the existing partnerships.
We offered them the support of world class management, systems and tools, as well as the financial resources to back the making of their visions.

“Hair with Care” is our Group philosophy, we take care of every customer and, at the same time, pursue social and environmental sustainability goals. 
Our care becomes responsibility towards all stakeholders, the planet and people inside and outside the company.

BEAUTYNOVA

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