Lars Fruergaard is an experienced professional with a strong background in sales and business development. Currently serving as Customer Director at BEC since November 2018, Lars has held various leadership roles, including Chief Commercial Officer and Chairman of the Board at Dancover A/S from May 2007 to October 2018. Additional experience includes positions as a Vice President at 3 (Hi3G Denmark Aps) and Group Executive Vice President at Nets Holding A/S. Lars has also contributed as a Board Member for Skantech and e-mærket, and served as a Business Development Executive at Atos. Lars holds a Master's degree in Business and Marketing from Copenhagen Business School, completed between 1979 and 1985.
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