Frederik Rubens serves as the Chief Executive Officer of BeCause since December 2018, focusing on AI-powered sustainability management for the travel and tourism sector. Rubens co-founded the World Sustainable Hospitality Alliance in November 2024 and holds positions as a Board Member and Senior Advisory Council Member at the Confederation of Danish Industry, contributing to climate policy initiatives. With prior experience as an IT Project Manager at William Demant from September 2014 to August 2018, Rubens managed various global projects, including eBusiness systems and performance management systems. Additional roles include Team Leader and Consultant at 180 Degrees Consulting, Instructor at Copenhagen Business School, and Junior Consultant at Marketminds. Rubens holds multiple degrees, including an MBA from USC Marshall School of Business and a Master of Social Sciences in Organisational Innovation & Entrepreneurship from Copenhagen Business School.
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