Joachim Kohler

Joachim Kohler has been shaping eCommerce since 1999, driving measurable increases in revenue, conversion rates, and scalable processes with a focus on shop management, web analytics, online marketing, and CRM. They served as E-Commerce Manager at Yves Rocher AG from 2000 to 2007 and held various leadership roles, including Head of Ecommerce at computeruniverse GmbH until 2023 and currently as Head of Digital Sales at Bechtle since 2025. A founder member of teamwork consulting, Joachim’s education includes a diploma in business administration with a focus on business informatics from Fachhochschule Coburg. Their collaborative, results-oriented approach leverages a clear understanding of management, IT, and marketing to deliver customer value and profitability.