Aayush George is a Product Specialist at Bectran, Inc. since May 2024, bringing a wealth of experience in marketing and analytics from previous roles. Aayush interned at Al-Futtaim, where in-depth analysis of loyalty programs and data-driven insights contributed to a new loyalty initiative. As President and Director of Recruiting for the Sports Analytics and Business Group at Indiana University, Aayush enhanced club engagement through social media strategies. Aayush also held intern positions at Kimberly-Clark, focusing on marketing technology and Generative AI, and at the United Soccer League, where evaluations of ticket sales and community events provided strategic recommendations. Additionally, Aayush served as a Graduate Assistant at the Kelley School of Business and participated in the Kelley Sports Industry Workshop, gaining valuable industry insights and networking opportunities.
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