Amie B. is a seasoned Senior Product Manager at BECU, specializing in Digital Origination & Onboarding since September 2013. Responsible for maintaining a strategic roadmap for digital origination platforms, Amie leverages market research and user experience studies to enhance competitive positioning, contributing to the credit union's new membership growth. Prior roles at BECU include Product Manager for Conversational AI, where Amie developed strategic roadmaps and successfully launched a chatbot, and Manager of Secure Messaging, which improved member experience through a new omnichannel platform. Amie's earlier experiences span various leadership and support roles in customer service and technical support at organizations like Rite Aid, Sears, and Bank of America. Amie holds a Bachelor of Science in Marketing Management from WGU Washington, along with several business-related certificates from Green River College and a Web Design certificate from The Art Institutes.
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