Michael Zell is a seasoned professional with extensive experience in digital strategy and customer success across various industries. Currently serving as the Senior Vice President of Digital at BECU since May 2018, responsibility encompasses web, online banking, and mobile banking programs, along with overall digital strategy and user experience. As a Customer Advisory Board Member at Array since January 2023, insight is provided on digital financial tools and customer experience innovations. Previous roles include SVP of Customer Success at Amplero, Vice President of Services and Strategy at Pointmarc (acquired by Merkle), and Director of Client Service at Fabric Worldwide. Michael’s foundational experience includes positions at Avenue A | Razorfish and KPMG, with a strong academic background in economics and marketing from the University of Washington and the UW Foster School of Business.
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