Fred Larson

Managing Director, Strategy & Growth at Bedrock-Service

Fred Larson has extensive experience in the technology and wireless industry. Fred started their career at Celluphone in 2006, where they held various positions including Chief Operating Officer and Chief Executive Officer. As CEO, they managed both the master agent and retail wireless businesses, achieving up to $150 million in annual revenue. Larson led a diverse team and emphasized delivering the best products and customer service.

In 2008, Larson joined Catalyst Business Innovations as a partner. Initially focused on supporting the Celluphone Master Agent business, Catalyst eventually expanded its services to third parties and became a leader in wireless strategy and services.

Most recently, Larson is employed as the Managing Director of Strategy & Growth at Bedrock-Service, starting in 2023.

Fred Larson has a Bachelor of Science degree in Economics from California State University, Long Beach. Fred also has a Master of Business Administration (MBA) degree with a focus on Finance and Management from USC Marshall School of Business. No specific years are provided for the completion of these degrees.

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