Max Guddat

Max Guddat currently serves as the Head of Customer Success EMEA at Beekeeper, a position held since February 2025. Previously, Max held various roles at Apaleo from October 2020 to January 2025, including Team Lead Customer Success, where leadership of a five-member team focused on personal development and individual growth initiatives, Customer Success Operations Manager, and Customer Success Manager, with responsibilities in onboarding, sales, and defining customer success objectives. Max's career also includes positions as a Student Assistant at the Research Centre for Revenue Management at Hotelschool The Hague, where research on AI and managerial behavior in revenue management was conducted, a Revenue Management Assistant at Revwise.ly, and sales roles at Steigenberger Hotels and Resorts. An education background includes a Bachelor of Arts in Hospitality Management from Hotelschool The Hague and an apprenticeship in hotel management at Steigenberger Frankfurter Hof.