Hadrien V. is a seasoned professional with extensive experience in digital services and business transformation within the beverage industry. Currently serving as the BEES Digital Services Director APAC at BEES since January 2024 and previously in the same role at AB InBev since August 2016, Hadrien has led initiatives in digital services, loyalty programs, and sales intelligence across several European markets. Other key positions include Head of Commercial Strategy & Sales Intelligence for Central Europe, People Continuity & Internal Communications Lead, and Revenue Manager for France. Hadrien's career began with a Global Management Trainee program at AB InBev, complemented by roles in business development and CRM analysis at Deloitte. Hadrien holds multiple degrees in business engineering and international business from esteemed institutions, including Louvain School of Management and Universidad Torcuato Di Tella.
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