Henrique Zalli serves as the Global Director for Digital Engagement & Rewards in B2B e-commerce at BEES since January 2023, focusing on leading a multinational digital rewards program across over 20 countries. Prior to this role, from March 2014 to January 2023, Zalli was the Head of Loyalty at Ambev, where responsibilities included developing and implementing a B2B points program as part of the company's digital transformation, alongside managing trade marketing and sales teams. Zalli's diverse experience also includes positions as a Trade Marketing National Manager, Sales Manager, and Corporate Talent within Ambev, enhancing expertise in client engagement, sales performance, and trade marketing strategies. Educational qualifications include a current MBA in Data Science and Analytics from USP/Esalq and a Bachelor's degree in Business Administration from the University of São Paulo.
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