Jose Farinhaque

Jose Farinhaque is an accomplished technology and product engineering leader with extensive experience in driving customer success and digital transformation initiatives. Currently serving as the Director of Tech Transformation at BEES APAC since January 2020, Jose oversees pre-sales business analysis, local partner onboarding, and customer success for Asia. Prior roles include Director of Product Engineering at both BEES and AB InBev, where Jose led the development of key platforms such as BEES FORCE, CARE, and GROW, aimed at enhancing partner operations. With a strong focus on customer satisfaction, Jose successfully implemented strategies in over 25 markets globally during a prior tenure as Director of Customer Care at Anheuser-Busch InBev. Educational credentials include an Executive MBA from FGV - Fundação Getulio Vargas and an MBA in Marketing from Universidade Federal do Paraná.