Michele Shaw

Michele Shaw (Crocitto) is a seasoned professional in audience strategy, marketing, and product management with extensive experience in leading strategic initiatives across multiple industries. Currently serving as Global Manager of Audience Strategy and Personalization at BEES, Michele develops and manages a comprehensive campaign personalization roadmap. Previously, at Roofstock, Michele held the position of Senior Manager of Growth, where bespoke marketing strategies were crafted to align with business goals. Michele's tenure at Amazon included several key roles, from Sr. Product Manager for Customer Lifecycle and Personalization to Marketing Manager, where successful product launches and customer-centric strategies were implemented. Early career experiences at PipelineDeals and Northland Communications further honed Michele's marketing coordination skills and financial acumen. Michele holds a Bachelor of Arts in Business Administration with a focus on Finance from Washington State University.