Pedro V. is a professional with a robust career in multinational and national companies across the beverage, marketplace, and advertising sectors, including Ambev, BEES, and Mercado Livre. They currently serve as the Gerente de Categoria for Vinhos at BEES, where they are responsible for scaling brands and driving strategy within a digital platform. Pedro V. has previously held various leadership roles, including Gerente de Inteligência de Mercado at Ambev, focusing on pricing and performance, and has a strong background in commercial strategies, data analysis, and business development. Pedro V. holds a Bachelor's degree in Administration from the University of São Paulo and has furthered their education in Innovation and Standardization at Technische Universität Berlin.
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