Rodrigo Haddad

Rodrigo Haddad is an accomplished professional with extensive experience in e-commerce and digital marketing. Currently serving as Global Director of Marketplace Services at BEES since April 2024, Rodrigo leads the Services sales process across 17 countries, focusing on logistics, data platforms, and AI-driven solutions. Additionally, Rodrigo is a professor at ESECOM and Conquer School, teaching Third-Party Channels and Innovation & Digital Transformation, respectively. Previous roles include Director of E-commerce and Head of E-commerce at Ambev, where Rodrigo achieved the best NPS in the sector, and E-commerce Specialist at Colgate-Palmolive, driving significant sales growth. With a strong educational background in Business Economics and Marketing from renowned institutions, Rodrigo combines strategic insight with practical expertise.