Omar Touma

Omar Touma is a transformational leader and brand builder with extensive experience in the cosmetics industry, currently serving as the Director of Business Development at Beesline. Since 2021, Omar has spearheaded the company's international expansion, successfully entering various European markets and achieving significant sales milestones. Previously, Omar held multiple prominent roles at L'Oréal, including Senior Product Manager and Group Brand Manager, where they contributed to strategic marketing and brand growth initiatives. Omar began their professional journey as a marketing researcher at InfoPro sal and earned a BA in Business Administration from the American University of Beirut.