Mike Borrelli is an accomplished professional with extensive experience in CRM, marketing technology, and digital transformation across various sectors. Currently serving as iCRM Lead at Henkel, Mike has successfully led a critical business initiative and acts as Global Functional Lead for Activation & Marketing Technology, overseeing marketing automation and lead management platforms. Previous roles include advisory positions at BEETc. for the MarTech Summit, AI Head of Project Management at ICS AI Ltd, and various senior positions in digital marketing and CRM at companies including Microsoft, Capgemini Consulting, and Aegon. With a strong educational background in Communications and Media Studies from the European School of Economics and additional qualifications from the Chartered Institute of Marketing, Mike specializes in driving business value through innovative technology solutions.
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