Beettoo
James Gill is an accomplished professional in the B2B marketing sector with extensive experience across various leadership roles. Currently serving as Global Managing Director at Beettoo since November 2024, James collaborates with Stuart Giddings and the team to adapt agency practices to meet evolving B2B needs. Prior to this, James held the position of SVP Growth at The Marketing Practice, focusing on data-driven growth strategies for B2B brands, and previously served as Business Director, contributing to the agency's overall growth. James's career includes significant roles at Kingpin Communications and MRM Worldwide, where expertise in data strategy and client management was developed, in addition to foundational positions in list brokerage at Harper Evans Data Solutions and Prospect Swetenhams. James began a career in account management at Headcount Field Marketing, showcasing a long-standing commitment to driving performance and innovation in the marketing field.
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Beettoo
We are a different kind of B2B specialist agency, focused on driving better value for B2B marketers through a more expert, agile and accountable agency model, which we call “liquid resource”. A model that helps our clients navigate the increasingly complex B2B customer journey and enables better performance through the smarter use of global B2B marketing expertise, all delivered seamlessly through one agency partner We believe in the importance of connecting brand to demand and content to media and unlike many B2B agencies, we give equal weight to both.