Sergio Santana is the Gerente de Vendas Brasil at Flytour Franchising, where they focus on strategic planning, budgeting, sales, and leadership within the tourism sector. With over 24 years of experience, they have been instrumental in driving a 250% growth in the franchising model at Flytour, contributing to more than R$ 1.4 billion in sales. Passionate about innovation, Sergio has developed initiatives such as the Raio X project that improves franchise processes and the Flytour sales convention to foster collaboration and recognition among stakeholders. They have played a vital role in the development of BeFly, a company formed by the merger of Flytour and Belvitur, aimed at transforming the travel experience through technology and service excellence.
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