Lorella Primavera is a marketing leader with extensive experience in the lighting industry, currently holding leadership positions at Performance in Lighting and Beghelli. They have been dedicated to innovative marketing strategies, focusing on customer experience and brand identity. Previously, Lorella held various roles at Ducati Motor Holding, GE Lighting, and Philips Lighting, where their contributions ranged from strategic consultancy to brand development. With a Master of Architecture from Politecnico di Milano and additional qualifications in digital marketing, Lorella blends creative and strategic insights to drive impactful marketing initiatives.
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