James Mackay is a seasoned Director of Growth Marketing with over six years of experience in the B2B SaaS sector. Currently serving as the Director of Strategic Marketing for OkWhen and BehaviorLive, James excels in crafting growth strategies, conducting market research, and implementing marketing plans that align with business objectives. Previously, James held roles at RethinkFirst, iHeartMedia, The WFC Group, and The Creative Group, consistently achieving significant marketing and revenue KPIs. James holds a Bachelor of Applied Science in Sports Coaching and Sports Development from the University of Derby.
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