Marie Claude Bernard

Head Of Marketing Communications at Behaviour Interactive

Marie Claude Bernard has extensive work experience in marketing communications and public relations. Marie Claude currently serves as the Head of Marketing Communications at Behaviour Interactive, where they built and leads an internal marcomm agency responsible for product PR, esports, CRM, web, content strategy, and events. Marie Claude manages a team of 15 people and a multi-million-dollar budget, with a key focus on driving the growth of Dead by Daylight. Prior to this role, Marie Claude held the position of Director of Marketing Communications at Behaviour Interactive.

Before joining Behaviour Interactive, Marie Claude worked at Ubisoft as a Senior Advisor in Corporate Affairs, where they developed a support program for independent developers and contributed to the opening of new studios in Canada. Marie Claude also served as a Team Lead for content and public relations at Ubisoft, overseeing multiple game launches and campaigns to promote the company as a top employer and industry leader. Additionally, they worked as a Corporate Communications Manager at Ubisoft and played a role in developing public relations campaigns.

Marie Claude's earlier experience includes working as the Director of the Montreal International Game Summit, the largest videogame developer conference on the East Coast. Marie Claude also held the position of Communications and Public Relations Director at the Montreal International Game Summit and Alliance numérique. Prior to that, Marie Claude worked as a Project Manager at AGC Communications and as a Communications Manager at Fonds Ville-Marie.

Overall, Marie Claude Bernard has demonstrated expertise in marketing communications, public relations, and event management, with a focus on the gaming industry. Marie Claude has experience in leading teams and managing budgets, and has played a crucial role in promoting and growing various companies and projects throughout their career.

Marie Claude Bernard's education history includes a degree in Public Relations from UQAM | Université du Québec à Montréal, obtained from 2004 to 2007. Marie Claude also completed the Ubisoft Management Program in Managing Creativity at HEC Montréal from 2013 to 2014. In addition, they hold a certification as a provincial-level Weightlifting Referee from the Fédération d'haltérophilie du Québec, obtained in 2019.

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