Nick Hoffman

COO, Board Member at Behaviour Lab

Nick Hoffman has a diverse work experience. Nick has held positions at various organizations and museums. Nick started their career in 1998 as a Special Assistant to the Director at The State Hermitage Museum. In 2001, they joined McKinsey & Company as a Partner and remained with the company until 2018. During their time at McKinsey, they also served as Chairman of the Board at The Gilbert Collection from 2005 to 2009. In 2016, they became a Senior Trustee at Victoria and Albert Museum. Nick then went on to work as a Board Member at The Heinz Endowments starting in 2019. In 2020, they took on multiple roles at different organizations, including COO and Board Member at BehaviourLab, and Board Trustee at Samuel Courtauld Trust.

Nick Hoffman's education history includes completing a Master of Business Administration (MBA) degree from Harvard Business School. Nick also earned an AB degree from Harvard University, graduating summa cum laude (top 4% of their class). Additionally, they attended Eton College, but no specific degree or field of study is mentioned for that institution.

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Behaviour Lab

At Behaviour Lab, we see it as our mission to improve the way that the world makes investments; by together developing strategies and decision-making processes which reduce the negative effect that biases have on performance. Working with asset managers, private equity firms, insurance companies and executive boards we improve performance by identifying decision making negatively impacted by unconscious bias. We use analytics and behavioural science to look at their impact on performance, and how to limit these effects. We are passionate about continuous improvement, as individuals, as teams and organizations. Being able to measure and reflect on our own decisions and how we make these is a critical first step in such a journey. Learn more about our company at www.behaviourlab.com. For Insights and to listen to the Behaviour Lab podcast copy and paste this link into your browser: www.behaviourlab.com/insights. For professional investors whom want to drive investment performance, please get in touch: info@behaviourlab.com


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