Yun Cai

Yun Cai is a seasoned professional in business development and partnerships, currently serving as Senior Business Development & Partnerships, Global at BeInCrypto since April 2023, where responsibilities include building brand awareness and performance marketing in multiple languages. Previous experience includes Senior Key Account & Business Development roles at CoinMarketCap, managing commercial strategies for key products, and Head of Business Development at COIN360, focusing on revenue and partnerships. Earlier roles involved global partnership strategies at Bradford Jacobs, market expansion initiatives at Bolt, and business development in the APAC region at VISTRA. With an educational background that includes an MBA in Marketing Management and a Master's in Web Marketing & International Project Management, Yun Cai demonstrates extensive expertise in commercial negotiation, client relationship management, and strategic development across various markets.