being is a targeted line of haircare formulas for all hair types and needs, made for everything your hair is and nothing its not. With products specifically created for types 1A through to 4C—from straight and fine to coily and coarse—we’re for being u, with us.

being is the first brand distributed in a mass retailer in the U.S. that allows people with all hair types, textures and needs to buy from one brand, in one aisle, on one shelf, at an accessible price point. We pride ourselves on being part of a more inclusive beauty movement, helping to democratize premium haircare one bottle at a time.  

Developed with trichologists and a diverse advisory board of experts—along with being dermatologically tested, Leaping Bunny-approved and made using ethically sourced ingredients—being is purpose-driven and inclusive with a social conscience.

being haircare

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